“It” all came together this week. The path to a goal I have held near and dear to my heart for more than 20 years opened up before me like the Red Sea opened before Moses. About twenty pieces of the puzzle that is my life fell into place over the last five days. Luck favors those who are prepared after all and I have been preparing. The following are three of the pieces that floated to the top of my brain as I prepared to write this post.
An audience of one is all it takes – I was reading Crush It! by Gary Vaynerchuck this week (mostly after midnight because I don’t sleep much anymore, I can do that when I am dead), and his explanation just hit me between the eyes. In short, all but ignore your web presence analytical tools and focus on putting out a damn good message frequently. In the beginning your blog might only have 1,2 or 3 readers and if one of these readers is a big-time influencer in your industry and likes what you have to say that’s all it will take to launch you.
Blog about your passion – Living a real, authentic and sustainable life, that’s my topic and I am sticking to it. I have so many ideas for posts around this life philosophy that I will be writing well into my 90’s like Peter Drucker (God willing).
Tie down your social media circle – All your internet “stuff” has to connect with all your other internet “stuff.” In a nutshell, engage in conversations on Twitter, Facebook, LinkedIn, and comments on the blogs of others all with the goal and desire of driving people to your blog. Remember you are writing about your passion, it’s going to be amazing stuff worth reading! You are going to write about your real authentic and sustainable passion and you need people to see the content, that is after all why you wrote it.
I challenge you to do the following: Turn off the TV (you are probably watching re-runs anyway). Go find your copy of (or go buy one) Jeffrey Gitomer’s Little Red Book of Selling. Turn to page 32 and do exactly what he says. I’ll give you a small hint, the title of the chapter is Kick You Own Ass. You know why? Because you are the only one who can motivate you to put in the hours that are going to be necessary to make your blog a financial success, and it will be if you do the work.