Sure, I'm a color guy; but for this post, it's how I got to be a color guy that matters. I started out as a printer and I still love the smell of ink in the morning. I spent the better part of my teens and early 20s with ink under my fingernails and it didn't bother me one bit. Along the way, I've … [Read more...]
Archives for 2011
7 ideas for the next step after a product launch
Have you ever reached the end of a project and then realized you aren't actually quite there? Me too. There are a couple of options when you reach this point: Quit or dig in and figure out how to fix or finish the project. You aren't a quitter or you wouldn't be reading this. So what do you say we … [Read more...]
Birth of a Twitter Chat
Today will mark the fifth #shehechat for me and Shelby Sapusek. In our first month here's what we've learned about bringing a Twitter chat to life. In no particular order, here's the good the bad and the ugly: Announce your topics ahead of time. Many people have commented that they set time aside … [Read more...]
Keep It Simple Stupid
The other day a commercial came on TV for a furniture-moving device. It was basically a simple machines (a lever and fulcrum) combined to make it easy to pick up the end of a piece of heavy furniture. Then, you could slip a plastic disk under the feet of the furniture and easily slide it across the … [Read more...]
You don't know how it works here
If you have spent anytime in corporate America, you've heard the words "you don't know how it works here" probably more than a few times. I know I have and recently one of my friends shared her experience hearing this phrase one time too many times. This phrase is the epitome of thinking inside the … [Read more...]
Start Your Photobook Marketing Project with $75 from Blurb
Recently, I wrote about how I used Blurb and Booksmart software to create a photobook of the pictures from our ColorMetrix Color Conversations Live '11 event. As you can see from the picture with this post I have received the book and it's sparked an idea for a photobook marketing campaign. Why you … [Read more...]
How Public Speaking Helps Grow Your Business
No, this is not a post about making a living as a public speaker or even using your public speaking career as a lead generation machine. Instead, I'm going to share with you how public speaking experience prepared me become a better presenter in sales situations. This is about the ability to … [Read more...]
Live from Social BOOM! It's #shehechat
We are excited to bring you #shehechat tonight live from Social BOOM! (#mkeboom), which is being hosted by Jeffrey Gitomer, Noah Rickun and Joe Sorge at Sorge's social media hot spot AJ Bombers in downtown Milwaukee! After we mix and mingle with the city's social media elite, Jim and I will jump on … [Read more...]
How to Avoid Weiner Tweets
Congressman Anthony Weiner's recent troubles with Twitter got me thinking about how many times I've done the same thing. Well, not exactly the same thing; but you know what I mean: sending what was intended to be a private message (a DM in Twitter speak) as a public message (an @ message in Twitter … [Read more...]
Blurb.com and Booksmart software
Several years ago, I used Blurb and their BookSmart software to produce a book of family memories containing pictures and words for our father on the occasion of his 84th birthday. "Blurb - New Media Meets Old Media" discusses the process of creating that book three years ago. "Blurb Books and Why I … [Read more...]
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