Posts tagged as:

sales

Marketing 101: Micro Campaigns Strategy

July 27, 2010

For small businesses, staying in meaningful contact with your customers regularly can be a challenge. Equally challenging is finding recurring revenue streams to smooth out business downturns when they occur. Micro campaigns address both these issues.
First, a definition. A micro campaign is a multi-touch campaign and reaches out to a small segment of your customers, [...]

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Planning the Social Media Way

May 22, 2010

Planning sales “events” with social media while similar to the traditional sales model is not the same. During the #unGeeked conference last week I got a glimpse of the HubSpot social media sales funnel.
Sales will always be about the funnel. What changes is how the funnel gets filled and in my case how the sales [...]

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Scalability ceiling holding you back?

May 3, 2010

Doctors and lawyers face the scalability ceiling everyday. For the most part they bill by the hour and have only two ways to make more money, work more hours or find customers willing to pay more per hour. (Sure, the creative few have found ways through the scalability ceiling like owning the clinic or growing [...]

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Social Media Is Killing Traditional Sales

March 19, 2010

The traditional sales prospecting model is becoming increasingly ineffective over time.
Five times in less than two weeks I have been solicited by voice mail message or email. Wait, by the same person! This is downright annoying. Obviously I have the tools to filter this noise out of my communications stream and I have. It just [...]

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Measure Your Way To Success

March 18, 2010

A proper measurement methodology is how to gauge success.

How can you know where you are going and if you have arrived, when you don’t even know where you are?
Want increased sales? Determine an accurate way to measure sales today. Using sound business principals calculate what sales need to be in the future. Then, [...]

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Three Types of Communication

June 16, 2009

Based upon recent events in my personal life I have been taking a look at human communication. For business purposes I have segregated communication into three types. Following is my definition of each type as well as where and when I find that type appropriate.
Worst Worst – is written communication including, letters (anyone still write [...]

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