Recently, I wrote about how I used Blurb and Booksmart software to create a photobook of the pictures from our ColorMetrix Color Conversations Live ’11 event. As you can see from the picture with this post I have received the book and it’s sparked an idea for a photobook marketing campaign.
Why you want to continue reading this post
At the end of this post I’ll explain the simple contest that could score your $75 to jump start your photobook marketing campaign! The rules and entry are quite simple and you can skip ahead if you must. I’d suggest taking a few minutes to review my idea as it could spark a more creative entry with a better chance of winning.
Photobook Marketing Is About The Story
The tendency with photobooks is to forget that they tell a story. This feeling hit me particularly hard as I reviewed the Color Conversations Live ’11 book I created with Blurb. This was the second time I’d created a book with Blurb, so I believe the organization of the book was done subconsciously. First, I shared images and captions about the conference portion of the event in pretty much chronological order. My focus was the people and companies represented and what they discussed.
The second half of the book was about our evening social event. I wish we’d had more pictures from the conference but I had to work with the images I had. Adding the captions brought the pictures to life even if you didn’t get the chance to join us for the event. The cool thing was that as I reviewed the printed version of the book I found myself wanting to get started on planning the Fall event we’ve been thinking about having.
So, the plan is to make a few edits to the book with the BookSmart software provided by Blurb. Then, I’m going to get a modest quantity of the Color Conversations Live ’11 books printed. We’ll have copies of the book at trade shows and conferences so people can get a feel for the event. We’ve posted all the pictures in the book on our Facebook page but that’s just not the same as flipping through a book with images and captions on each and every page.
Copies of the revised book will be shared with the event sponsors as well. The key is to keep the energy of the day the event occurred alive and fresh in all the attendees minds. Also, a photo book in a market where most of our customers are printers just can’t be a bad thing.
How To Enter To Win $75 from Blurb To Start Your Photobook Marketing Plan
Okay, I promised this would be simple. Leave a comment on this post about the Blurb book you would make. What story would you tell? What would you marketing purpose be. You don’t have to go crazy with you answer but know that I’ll be looking for creativity in the answered. At 5pm CST on Friday June 17 I’ll close the contest and announce a winner. Couldn’t be much simpler right?
For now you can get started on your Blurb book (affiliate link), because you won’t need to coupon code until it’s time to order. It’s completely free to signup for Blurb and give the BookSmart software a try. You only pay when and if you decided to have a book printed.
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