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Why Blog?

January 20, 2012 By Jim Raffel


I have a confession. This was not the blog post I had planned to publish today. That in itself is a good reason to blog. Yesterday morning’s events impacted me so much that I decided to capture the moment by writing about it and sharing it.

A quick blog story

Yesterday morning I woke up around 4 a.m. and couldn’t fall back asleep. Like many social media addicts, I grabbed my phone and took a look at my Twitter stream. In my mentions stream was a conversation that included Brandie McCallum. I know Brandie because she participates in #PrintChat every Wednesday on Twitter. We also periodically engage on Twitter in mostly fun conversations. The more I got to know Brandie the more I liked her and started to wonder what it is that she does for a living.

Brandie’s Twitter profile links to her Lttlewys blog. So there I was at 4 a.m. wide awake reading her blog on my iPhone. Brandie’s blog is similar to this one in that she mixes business and personal stories. On her “About” page she even admits to not being very good at separating business and personal. I suffer from the same thing. I like what I read, and while we may never do business together, I bet we’ll help each other’s businesses. I also learned that Brandie likes to connect people, which is another condition from which I suffer.

Your blog is you

Using the sub-headline above scared me for a minute because I don’t want it to be your permission slip for your blog to be a personal journal. It shouldn’t be if your goal is for your blog to represent you online. Your blog can and should be the center of your social media universe. Sure, I can get a glimpse of who you are in Twitter, but it’s by diving deep into your blog that I can learn how you approach the world, business issues and other human beings.

Somewhere in that 25 to 50 post range, it becomes difficult to fool us anymore. By then your blog will be a pretty clear reflection of who you are and, more importantly, who you are striving to become.

Keep it real. Keep writing.

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Filed Under: blogging, Writing

Comments

  1. Randy Murray says

    January 20, 2012 at 8:49 am

    Excellent advice. 

    You won’t know everything about me by reading my blog, but if you read enough, you’ll see what you’ll need to decide to hire me for a gig. And here’s the flip side, perhaps the more important point: after writing and publishing regularly you’ll know more about yourself. That is invaluable.After almost 700 M-F daily posts I’m much more comfortable in my own skin as a writer and business person.

    • Jim Raffel says

      January 20, 2012 at 10:44 am

      Good point on the personal benefit of blogging. I like to go back and cringe at the way I use to write and remember how big a jerk I could be back then. So, you get to chart personal growth as well.

  2. Zhiyu Yan says

    February 13, 2013 at 11:28 am

    Yes, blogging is just telling the story of yours. I am now a marketing analytics student, I learned some skills about the
    SEO, and one of my course requires our project team to set up a blog, in
    which using “Wpaboli” and “Bkrungu” as the keywords to apply the SEO
    skills. There is our blog: http://wpabolibkrungu2013.wordpress.com/ , we set it up yesterday, so can you just give us some advice to improve the rank in the google search result? Many thanks!

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