Is your brand capable of being a destination? While on a recent vacation, my wife and I rented bicycles for a few hours. We decided to make the ride from our resort up the beach a bit to the Ritz-Carlton. Granted the Ritz-Carlton beachfront bar would not be a destination for everyone but for me it … [Read more...]
Wal-Mart solves problems
The success Wal-Mart enjoys is because they fully embrace and understand the importance of solving consumer problems. Sure they have low prices but that is not the only reason you shop there. They have the products you need, when you need them, at a fair price. Let's dig into a recent purchase of … [Read more...]