Recently, I dined at PrimeHouse in Chicago for the second time. I went back because I remembered that several years ago the experience was far above average for a high-end steakhouse and we even got to visit their legendary Himalayan Salt Room. Most steakhouses get the "steak on a plate and the … [Read more...]
The Customer Testimonial
The unsolicited customer testimonial is both social capital and brand equity. Two of the most valuable forms of capital, that while not economic, can be leveraged to achieve significant economic gains. Getting unsolicited customer testimonials It's really easier than you think. When you are doing … [Read more...]