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Your social media universe starts and ends with your blog

November 15, 2011 By Jim Raffel 7 Comments

I spend a pretty fair amount of time in the social media universe. While I spend time talking with folks through digital mediums, I also spend time talking to people in the face-to-face realm. So what happens when your face-to-face time increases and, as a result, your access to the digital world is … [Read more...]

Filed Under: blogging, social media Tagged With: blog, blog software, blogger, digital media, Facebook, outpost, social media, spam, universe

Will I follow you back?

August 26, 2011 By Jim Raffel 8 Comments

There is no rule, written or unwritten, that requires me to follow, friend or otherwise connect with you in social media just because you connected with me. Even though it takes a bit of time each week I choose to curate my social media networks. I know some folks who do follow everyone back and … [Read more...]

Filed Under: social media Tagged With: Facebook, follow, google, rules, social media, spam, strategy, Twitter

Social Media Doesn't Work

May 9, 2011 By Jim Raffel 2 Comments

Nor do cell phones, the internet, email or billboards for that mater. No, really none of it works without a message to communicate. It all comes down to communication. So, if you don't know what to say and when to say it, what's the easiest thing to do? Blame the medium. Stop complaining and start … [Read more...]

Filed Under: Marketer, social media Tagged With: advertising mail, business, cell phones, communicate, complain, cross media marketing, digital marketing, direct mail, direct marketing, e-mail, e-mail marketing, marketing, marketing campaign, social media, spam, spamming

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