By QR Code bait, I'm referring to the text (or tag line) that accompanies the code and encourages the viewer to scan the code. Scanning the code, after all, is a conversion. I like to think of it in terms of link bait. I chose the title "Social Media Favors Chicks Over Dicks" because I wanted you to … [Read more...]
How QR Codes can drive eyeballs to your website
It's time we have a discussion about QR Codes. Like many in the printing and graphic arts industry, I've been keeping a close eye on these little gems. I'm starting to see QR Codes everywhere; even in my sleep sometimes. I know it's a problem. I even have one that's uniquely Jim Raffel. You'll find … [Read more...]