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Story Teller | CEO | Traveler

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Death of Brands and Brand Memory

May 31, 2011 By Jim Raffel 2 Comments

Recently, I flew in and out of the Minneapolis airport (MSP). It's been a while since I was there and it was rather eerie to not see a single Northwest Airlines logo. Over the years I flew hundreds of thousands of miles with Northwest and many of those trips included a connection in MSP. Now, it's … [Read more...]

Filed Under: Marketer Tagged With: brand, brand memory, branding, brands, marketing, northwest, northwest airlines, richard branson

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