The other day a commercial came on TV for a furniture-moving device. It was basically a simple machines (a lever and fulcrum) combined to make it easy to pick up the end of a piece of heavy furniture. Then, you could slip a plastic disk under the feet of the furniture and easily slide it across the … [Read more...]
Marketing 101: Out of Box Experience
Know that feeling you have when you open the box of a new product and everything is just perfect? That experience whether off-line or on-line does not happen by accident. It requires a great deal of planning and learning from mistakes. The typical small business does not devote enough effort and … [Read more...]