Your Klout score matters for the same reason your bank account balance matters or, for that matter, the level of your car's gas gauge. Klout is a measure of how far you've come in social media and more importantly how far you can go. I'm not one of those people who thinks we should all just get … [Read more...]
Why being on Google+ matters to your blog today
Take a look at the image with this post. After only two weeks, Google+ is the number two traffic source for JimRaffel.com. In that same two weeks, I have about the same number of connections on Google+ as it took me several years to reach on Facebook. If you don't want to miss out on traffic to your … [Read more...]
Why your body of work matters
What does your body of work look like? Does it measure up to the likes of Walt Disney, J.R.R. Tolkien or Steve Jobs? Not necessarily in terms of fame and notoriety, but instead in terms of you've really given it your all. The common thread of the three men I've listed is a 100 percent commitment of … [Read more...]
Why Strategy Matters
Strategy is the third of my three words for 2011. Previously, I've written in greater depth about both customers and content. Strategy is developed by listening to customers and understanding where the pain points are in their business. Then, we create solutions that fix or remove altogether those … [Read more...]