Conventional marketing wisdom states that you increase brand awareness by increasing the reach and repetition of your marketing message. One of the reasons to blog daily or weekly is to put your personal or company brand in front of potential consumers more frequently. Other ways to increase your … [Read more...]
How's your Logo Mojo?
I'll be the first to admit that you don't need a logo, business cards or even a website to do business because you don't. I often advise folks just starting out to not even worry about such things until you have lined up your first paying customer. So while JimRaffel.com Ventures (the umbrella for … [Read more...]