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Story Teller | CEO | Traveler

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Changing your business

November 29, 2010 By Jim Raffel Leave a Comment

Would you rather sell the coffee maker or the coffee? How about the coffee maker and then get a license fee from anyone who distributes coffee that works with your coffee maker? This is what Keurig has done with their K-Kup coffee brewers. Because K-Kup brewers are convenient, I and plenty of … [Read more...]

Filed Under: Marketer Tagged With: business, consumable products, flagship, keurig, revenues, your business

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