The relaunch of our ProofPass.com site has taught and reinforced a number of business lessons and principles for me over the last month. The new ProofPass.com is an enhanced and improved version of the original product/service. In other words, we built a better mousetrap and it's getting noticed. … [Read more...]
7 ideas for the next step after a product launch
Have you ever reached the end of a project and then realized you aren't actually quite there? Me too. There are a couple of options when you reach this point: Quit or dig in and figure out how to fix or finish the project. You aren't a quitter or you wouldn't be reading this. So what do you say we … [Read more...]
Improve by Starting Over
You might be 90% done with a project but the end result is not looking so hot. Stop, scrap it (but learn from your mistakes) and start over with the goal to improve the end result. That's what a turn-around artist does. They walk into a business look at what's being done and then find more … [Read more...]
Scribe Improves Site Traffic
I have improved my writing and web-site traffic more in the last 30 days than in the previous five year of blogging. ScribeSEO is the tool that has helped me do that. Let's start with the juicy facts, search engine generated web-site traffic at both this site and ColorMetrix.com is up almost 30% … [Read more...]