Last year, with the exception of software development for our company, I pretty much did it all myself. To some extent, the economic times dictated that's how it had to be for awhile. As the recession eased and our market began to invest in color verification tools again, I was ready. It was time to … [Read more...]
How do others present your wares?
I had the opportunity to watch a longtime customer and friend present the ColorMetrix story to one of his customer's the other day. What an invaluable learning experience it turned out to be. I was able to observe which bits and pieces of our product and services offering he feels add value to the … [Read more...]
Marketing 101: Micro Campaigns Strategy
For small businesses, staying in meaningful contact with your customers regularly can be a challenge. Equally challenging is finding recurring revenue streams to smooth out business downturns when they occur. Micro campaigns address both these issues. First, a definition. A micro campaign is a … [Read more...]