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Story Teller | CEO | Traveler

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Creating ambassadors and agents of you

February 18, 2011 By Jim Raffel 3 Comments

Last year, with the exception of software development for our company, I pretty much did it all myself. To some extent, the economic times dictated that's how it had to be for awhile. As the recession eased and our market began to invest in color verification tools again, I was ready. It was time to … [Read more...]

Filed Under: Marketer, sales Tagged With: agents, ambassador, ambassadors, business, business process, duplicating, entrepreneurship, grow, marketing, recessions, sales, success, Twitter

How do others present your wares?

December 9, 2010 By Jim Raffel Leave a Comment

I had the opportunity to watch a longtime customer and friend present the ColorMetrix story to one of his customer's the other day. What an invaluable learning experience it turned out to be. I was able to observe which bits and pieces of our product and services offering he feels add value to the … [Read more...]

Filed Under: Marketer, sales Tagged With: business, customer experience management, customers, entrepreneurship, learning experiences, marketing, observe, sales, wares

Marketing 101: Micro Campaigns Strategy

July 27, 2010 By Jim Raffel 4 Comments

For small businesses, staying in meaningful contact with your customers regularly can be a challenge. Equally challenging is finding recurring revenue streams to smooth out business downturns when they occur. Micro campaigns address both these issues. First, a definition. A micro campaign is a … [Read more...]

Filed Under: education, goals, Marketer, Marketing 101 Tagged With: business, campaign, campaign strategy, campaigns, customer relationship management, customers, database marketing, entrepreneurship, marketing, micro marketing, multi touch, prospecting list, sales, segmenting, strategy, telephone followup

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