The relaunch of our ProofPass.com site has taught and reinforced a number of business lessons and principles for me over the last month. The new ProofPass.com is an enhanced and improved version of the original product/service. In other words, we built a better mousetrap and it's getting noticed. … [Read more...]
3 reasons why to sell with affiliate marketing
I've struggled with how to reward those who help us sell future ProofPass.com subscriptions. Some of this has to do with ColorMetrix being rooted in an industry that for many years has relied on the dealer model to move product to market. Heck, we even had a fairly successful relationship with … [Read more...]
Affiliate Marketing: I'm done being bashful about it
This post and tomorrow's "Use affiliate links, but please use them honestly" by Shelby Sapusek are part of our ongoing "She said, He said" series. Hello, my name is Jim and I'm an affiliate marketer. There, step one is out of the way. Eleven more to go. What is affiliate marketing? First, in case … [Read more...]
How to do advanced e-commerce with WordPress
As of this writing, I am responsible for the e-commerce activities of two sites that run on the WordPress content management system platform. I've taken vastly different approaches with these two sites. This post will explain how I manage online stores with multiple products both physical and … [Read more...]