Social media tools like Twitter, LinkedIn, Google+ and even Facebook are pretty powerful weapons in your online arsenal but they haven't got anything on the old standby email. This post isn't even about email marketing and sending bulk emails to lists of folks. Instead, it's a story about how we've … [Read more...]
Email is a necessary evil, but I have a strategy
I do not like email. There, I said it. Yes, I know that it's the basis of many business conversations. I know that people rely on it to keep up with colleagues, family and friends every day. I use email every day myself, but that doesn't mean I like it. For me, email is my last chosen form of … [Read more...]
Social Media Doesn't Work
Nor do cell phones, the internet, email or billboards for that mater. No, really none of it works without a message to communicate. It all comes down to communication. So, if you don't know what to say and when to say it, what's the easiest thing to do? Blame the medium. Stop complaining and start … [Read more...]
Marketing 101: Micro Campaigns Execution
Yesterday I discussed the strategy behind micro marketing campaigns. Today I'll dig into the nuts and bolts of how I execute these events. Your tools and milage may vary but the concepts should be basically the same. So much for yesterday's Why, here's the How. Mining for contacts. For your first … [Read more...]