Achieving a balanced marketing mix in the social media space can be tricky business. Part of the problem is that most social media is completely free to utilize. Just add your time and effort and shazam you have a marketing campaign. As a result, your inclination might be to try and utilize as many … [Read more...]
Social Media Doesn't Work
Nor do cell phones, the internet, email or billboards for that mater. No, really none of it works without a message to communicate. It all comes down to communication. So, if you don't know what to say and when to say it, what's the easiest thing to do? Blame the medium. Stop complaining and start … [Read more...]