Nor do cell phones, the internet, email or billboards for that mater. No, really none of it works without a message to communicate. It all comes down to communication. So, if you don't know what to say and when to say it, what's the easiest thing to do? Blame the medium. Stop complaining and start … [Read more...]
How to maximize the value of your event
It's been about a week since we completed a successful event for ColorMetrix. The thing is we are not done creating and deriving value from the event yet; not by a long shot. So, it was with great interest that I read "Beyond Your Event" over on the M-Bossed blog. If there is event planning in your … [Read more...]