Conventional marketing wisdom states that you increase brand awareness by increasing the reach and repetition of your marketing message. One of the reasons to blog daily or weekly is to put your personal or company brand in front of potential consumers more frequently. Other ways to increase your … [Read more...]
Why size, shape and color are so important to design
The picture with this post is of the shampoo and conditioner containers from a recent hotel stay. My first thought upon seeing them was: "Why are they two different sizes?" As I thought more about that question, it made sense to me on three levels. Maintaining brand identity First, the housekeeper … [Read more...]