When you are working with a database for business and find garbage data, just stop. Instead of trying to work around the problem data, take the time to fix the information before proceeding. Next time you need to work with the database you'll be glad you did. Move towards a single database. One way … [Read more...]
Marketing 101: Micro Campaigns Strategy
For small businesses, staying in meaningful contact with your customers regularly can be a challenge. Equally challenging is finding recurring revenue streams to smooth out business downturns when they occur. Micro campaigns address both these issues. First, a definition. A micro campaign is a … [Read more...]
Social Media and Customer Service
Recently I received this email from Matt Peters and it got me thinking... ...when we strip away the technology and the tools (like twitter, facebook, 4square etc.) and look at the “social” part of the term “social media” – aren’t we really talking about really, excellent customer service? Maybe … [Read more...]