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Story Teller | CEO | Traveler

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Why Content Matters

January 20, 2011 By Jim Raffel 2 Comments

My first post of the year revealed my three words for the year: customers, content and strategy. A couple of weeks back, I shared my thoughts about customers and, today, I'm going to drill down into content. Content is at the heart of what ColorMetrix and Jim Raffel do. Content is the glue that … [Read more...]

Filed Under: Marketer Tagged With: business, cold calling, content, content strategy, customers, glue, inbound marketing, marketing, marketing calls, strategy, why content

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