For someone who had only had about 48 hours to work with Google+ pages, Shelby covered this topic well yesterday. Today I'll focus on thoughts about the potential benefits and pitfalls of a business or brand having a Google+ Page. I'll also share some basic getting started steps that worked for me. … [Read more...]
Twitter and trade shows – Jim Says
This week for our She Said, He Said posts we tackle the topic of utilizing Twitter at a trade show. I lead off today with my take and Shelby will follow up tomorrow. Also, #shehechat is on at the normal time of 8 p.m. CST tomorrow (Thursday) following our live appearance at the Milwaukee Web414 … [Read more...]
Being sticky helps spread your brand
I've been blogging since the middle of 2005. Yet I didn't have a logo for this site until just a couple months ago. A funny thing happened once I settled on a logo. People started to notice me and this site in different ways. For example, after my friends at DogWalkBlog sent me some stickers of … [Read more...]
Death of Brands and Brand Memory
Recently, I flew in and out of the Minneapolis airport (MSP). It's been a while since I was there and it was rather eerie to not see a single Northwest Airlines logo. Over the years I flew hundreds of thousands of miles with Northwest and many of those trips included a connection in MSP. Now, it's … [Read more...]
Destination Brands
Is your brand capable of being a destination? While on a recent vacation, my wife and I rented bicycles for a few hours. We decided to make the ride from our resort up the beach a bit to the Ritz-Carlton. Granted the Ritz-Carlton beachfront bar would not be a destination for everyone but for me it … [Read more...]