Business owner, blogger, speaker, and gadget lover That's what the about page on this site and most of my social media profiles told you about my personal brand until recently. Businessman, writer, public speaker That's what those same sources will tell you about my personal brand today. Why the … [Read more...]
G+ Brand & Business Pages – Jim Says
For someone who had only had about 48 hours to work with Google+ pages, Shelby covered this topic well yesterday. Today I'll focus on thoughts about the potential benefits and pitfalls of a business or brand having a Google+ Page. I'll also share some basic getting started steps that worked for me. … [Read more...]
Being sticky helps spread your brand
I've been blogging since the middle of 2005. Yet I didn't have a logo for this site until just a couple months ago. A funny thing happened once I settled on a logo. People started to notice me and this site in different ways. For example, after my friends at DogWalkBlog sent me some stickers of … [Read more...]
How a logo increases your reach and repetition
Conventional marketing wisdom states that you increase brand awareness by increasing the reach and repetition of your marketing message. One of the reasons to blog daily or weekly is to put your personal or company brand in front of potential consumers more frequently. Other ways to increase your … [Read more...]
How's your Logo Mojo?
I'll be the first to admit that you don't need a logo, business cards or even a website to do business because you don't. I often advise folks just starting out to not even worry about such things until you have lined up your first paying customer. So while JimRaffel.com Ventures (the umbrella for … [Read more...]
Death of Brands and Brand Memory
Recently, I flew in and out of the Minneapolis airport (MSP). It's been a while since I was there and it was rather eerie to not see a single Northwest Airlines logo. Over the years I flew hundreds of thousands of miles with Northwest and many of those trips included a connection in MSP. Now, it's … [Read more...]
Why size, shape and color are so important to design
The picture with this post is of the shampoo and conditioner containers from a recent hotel stay. My first thought upon seeing them was: "Why are they two different sizes?" As I thought more about that question, it made sense to me on three levels. Maintaining brand identity First, the housekeeper … [Read more...]