How a logo increases your reach and repetition

Conventional marketing wisdom states that you increase brand awareness by increasing the reach and repetition of your marketing message. One of the reasons to blog daily or weekly is to put your personal or company brand in front of potential consumers more frequently.

Other ways to increase your reach and repetition

Recently, I had a logo created for this blog and the other business interests that fall under JimRaffel.com Ventures. I had two immediate goals in mind when I had the logo created. First, I wanted one readers would recognize when they saw it in other places like on a piece of swag or on the sponsors page for a conference. Second, wouldn’t it be nice if your logo was interesting enough that people who didn’t know you or anything about you stopped to ask what the logo was for?

All these little marketing touches continually increase your chance of success. The other nice thing about a logo is that it’s not intrusive on the observer’s life. If you are scrolling down a conference website and see a logo you recognize, it might make you stop and think: “Wow that’s cool. I had no idea they were involved in this event.” In this case, your logo has increased both your credibility and that of the event.

Wear your own billboard

This idea may not be for you because it takes a shameless self-promoter to wear their own logo on a shirt. Here’s the thing: Most of us don’t hesitate to display someone else’s brand on our clothing. Just look down at most people’s Nike or other brand athletic shoes. While I wouldn’t wear my JimRaffel logo shirts every day, I’ll sure wear them at conferences I attend for two reasons. First, if you are at the event and want to connect with me, the logo on the shirt will make that easier for you. Second, folks who don’t know me may remember the logo and Google it later or just stop and ask what the logo represents.

If you like the shirt idea let me suggest Shop Deluxe

I ordered the shirts pictured above from Shop Deluxe via a very nice credit from them I received after attending an affiliate marketing conference. I’ve purchased embroidered shirts locally before and found the experience no more or less difficult than that. I did like that I was able to take care of the entire process on a Sunday morning when I had the time.

The entire process was very smooth and I found the pricing within reasonable expectations. I actually thought their fee to digitize the logo was on the low side of what I’ve paid in the past. What’s even better is that when I had a problem with the billing process, it was solved in one call. There was no telling me to call another department. Instead, I was transferred to the next individual in the chain and that person knew what was going on. In just a few minutes, the entire misunderstanding was cleared up.

Your logo showing up on swag, shirts and conference sponsorship pages is just another way to increase the power of your brand now that you’ve spent time and money on a logo.