For a while ColorMetrix was a big fish in a small pond.
Then, the pond grew and other fish jumped in “our” pond.
The pond, however, was getting bigger, so while we noticed we just kept swimming and growing like the rest of the fish in our pond.
Finally, there was a drought and the pond stop growing and actually receded a bit.
Over the last couple of years we have been digging a new “our own pond.”
See how that works? We are building and evangelizing a new way to swim basically.
Perhaps you can model that and then come back and tell me how it worked out for you.