Would you rather sell the coffee maker or the coffee?
How about the coffee maker and then get a license fee from anyone who distributes coffee that works with your coffee maker?
This is what Keurig has done with their K-Kup coffee brewers.
Because K-Kup brewers are convenient, I and plenty of people I know now own them.
Sure, go ahead and call me silly for owning one. Or, stop and take a look at your business. Could you capture revenue from the consumable products and services associated with you flagship products?
I watched a group of A-List bloggers get together and form an on-line community where they are active and participate. So, instead of depending upon speaking fees and one off sales of information products like ebooks they have ongoing monthly income. Which came first Keurig or Third Tribe Marketing(affiliate like)?
See how two seemingly dissimilar businesses have applied the same model to capture ongoing revenue between the big sales? I’d argue there is potential to make more between the sales than on the actual “big ticket” individual sales.