Achieving a balanced marketing mix in the social media space can be tricky business. Part of the problem is that most social media is completely free to utilize. Just add your time and effort and shazam you have a marketing campaign. As a result, your inclination might be to try and utilize as many … [Read more...]
Being sticky helps spread your brand
I've been blogging since the middle of 2005. Yet I didn't have a logo for this site until just a couple months ago. A funny thing happened once I settled on a logo. People started to notice me and this site in different ways. For example, after my friends at DogWalkBlog sent me some stickers of … [Read more...]
But of course colors have sound!
My work at ColorMetrix has me too wrapped up in the technical aspects of color to remember that yes, "of course colors have sound!" It took my friend Cynthia Thomas's tweet shared in the image above (and as the title of this post) to remind me of that. She was responding to a message I sent out via … [Read more...]
How a logo increases your reach and repetition
Conventional marketing wisdom states that you increase brand awareness by increasing the reach and repetition of your marketing message. One of the reasons to blog daily or weekly is to put your personal or company brand in front of potential consumers more frequently. Other ways to increase your … [Read more...]
Blogging and Affiliate Marketing
A couple weeks ago, one of my friends made the comment that once he sees an advertisement on a blog, that blog loses credibility in his eyes. It's a fair enough statement, right? Well, what if I told you this individual makes his living selling a product online using affiliate marketers? I was so … [Read more...]
Geolocation: The Ulitimate Loyalty Card?
Geolocation isn't going away, so what will it become and where will it fit in? In February of 2010, I was interested in the technology. It was relatively new and Foursquare was making it fun to give geolocation a test drive. My friend Joe Sorge even created an event around earning the Foursquare … [Read more...]
How's your Logo Mojo?
I'll be the first to admit that you don't need a logo, business cards or even a website to do business because you don't. I often advise folks just starting out to not even worry about such things until you have lined up your first paying customer. So while JimRaffel.com Ventures (the umbrella for … [Read more...]
Why building a better mousetrap will increase your sales
The relaunch of our ProofPass.com site has taught and reinforced a number of business lessons and principles for me over the last month. The new ProofPass.com is an enhanced and improved version of the original product/service. In other words, we built a better mousetrap and it's getting noticed. … [Read more...]
Promise Marketing is a Better Mousetrap
Awhile back, I was introduced to the concept of "Promise Marketing." Unfortunately, I can't remember her name but the woman who presented the concept owns an agency that works with doctors, lawyers and accountants. These are professions that by and large don't have tangible deliverables they can … [Read more...]
3 reasons why to sell with affiliate marketing
I've struggled with how to reward those who help us sell future ProofPass.com subscriptions. Some of this has to do with ColorMetrix being rooted in an industry that for many years has relied on the dealer model to move product to market. Heck, we even had a fairly successful relationship with … [Read more...]
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