Not too long ago, my friend Michael Joesfowicz shared the message in the image to the left on Twitter. His thought had me thinking a great deal about how much more important passion is than money in almost any business or personal situation. With true passion for your goal, it's possible to overcome … [Read more...]
Paradise by the WordPress Dashboard
The WordPress Dashboard is possibly one of the most powerful, yet misunderstood tools on the entire internet. I say this because left to its own devices the dashboard will become a disorganized mess of widgets installed by your chosen theme and various plugins. I wonder if you even know you can … [Read more...]
Millions of ideas to write better blog posts
Yes, the title of this blog post was intended to get your attention for two reasons. First, because my friend Chris Brogan has a couple of new products that you might be interested in if that title interested you. Next, because I spent the last hour tracking down links of great free blog topic … [Read more...]
Landing keynote speaking opportunities
If you can't see the video embedded above, please click here to view it on WordPress.tv. What if instead of looking for conferences that had open calls for speakers, you looked for conferences that folks in your personal network had some involvement in organizing? I'd classify this technique as … [Read more...]
How to manage a B2B brand Twitter account
Should a brand have a personality? Don't worry. It's a trick question. All brands have a personality. It's just a matter of the nature of the personality being intentional or unintentional. I've watched the ColorMetrix brand personality (at least on Twitter) go from unintentionally vague and … [Read more...]
Why there is no easy button for writing
Some writing you do will come together quickly and easily. For example, I suspect I'll push my easy button, and this post will be done inside of 30 minutes. Other posts can take hours and hours spread over days to get right. Let's explore why that is. First, the easy ones Blog posts like this one I … [Read more...]
How a content campaign increased visit duration by 79 percent
Recently, my company ColorMetrix participated in round one of the Social Madness contest run by the Business Journals from around the country. We didn't move past round one, yet our participation still resulted in winning site traffic numbers and Twitter follower growth. The back story When Shelby … [Read more...]
Pagelines with WordPress for Content Creation
WordPress is a fantastic platform for content creation. If you're building content rich sites that will include a blog, it's arguably the best platform out there. Where I've always felt a little let down by WordPress is the design side of the equation. Since I took over the technical side of this … [Read more...]
How to create content that makes you money
I'm writing this blog post late on a Tuesday evening for publication tomorrow. That's a less than ideal condition for creating awesome content, but sometimes that's the case. The writing for this blog holds a lower overall priority for me than other content creation tasks I needed to accomplish … [Read more...]
If you build a WordPress site, will they come?
Are you focused on the visual aspects and the functionality of the websites you build or the content and strategy to disseminate said same content? For example, I'm not a designer and over the last 15 years I've let my coding skills go in favor of developing sales and marketing expertise. So I build … [Read more...]