I sell dreams. The largest business deals I have put together are never quantity purchases of ColorMetrix or ProofPass.com. Instead while talking with a customer or prospect I see a need or the customer sees a use of the technology that goes beyond the current functionality. This is when it gets … [Read more...]
Stop Printing and Start Communicating!
I recently attended an evening TweetUp and the next morning a supplier focus group for a regional industry support and training center. At the supplier focus group there was a great deal of discussion about the printing industry since several of the attendees manufacture equipment like printing … [Read more...]
Three Types of Communication
Based upon recent events in my personal life I have been taking a look at human communication. For business purposes I have segregated communication into three types. Following is my definition of each type as well as where and when I find that type appropriate. Worst Worst - is written … [Read more...]
Run Towards the Hard Stuff!
There is a tendency in our society to take the easy way out. To settle for less than we know we are worthy of and deserve. For example, I know this guy who’s initials are Jim Raffel and he has not been posting to his blog as much as he used to. He has been taking the easy way out and using excusing … [Read more...]
#76 Five Ways Color Process Control Impacts A Sustainability Initiative
Recently I was reading the 2009 PRIMIR/NPES "Sustainable Print in a Dynamic Global Market: What Going Green Means," Executive Synopsis and it reminded me that back in February 2007 I tackled this topic in #68: Sustainable Green Printing. Among other conclusions the PRIMIR study agreed with my #68 … [Read more...]
#75: PMA09 Here I Come
Sunday afternoon I will travel to the PMA show for the balance of this week. I decided to ask myself what I really want to get out of the show this year and share the resultant thoughts with my readers. First and foremost, for a whole host of reasons, we have been going fast and furious without … [Read more...]
#74 Why I Write
I started writing this in late December of last year as a wrap up to the year. To say it’s been a crazy couple months would be an understatement. I will spare my readers most of the personal stuff (we all have enough of our own), but the two month anniversary of my Dad’s passing came and went on the … [Read more...]
#73: From the desk of Jim Raffel
These troubled economic times have transformed many of us in the Graphic Arts into senior level executives. What I mean is that we must all manage a long list of multiple priorities on a daily basis. Each and every day we are asked to get more done with fewer resources of every type. So, success is … [Read more...]
In-Store Expo Point of Purchase Observations
I recently attended the In-Store Expo, and contributed my thoughts as an article on WhatTheyThink.com. Please take a look and let me know what you think (pun intended). I also want to once again thank everyone who has offered condolences and warm thoughts related to the passing of my father. Just … [Read more...]
Things We Learned from Our Dad
Graveside 11/17/2008 We all learned a great deal from Dad by simply observing his life. While many people have great advice in life it is of the ‘Do as I say, not as I do’ variety. To follow Dad’s best advice all you needed to do is live your life by his example. I learned from Dad that we are not … [Read more...]
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