Three years ago, I had a pretty solid traditional network. I had about a thousand names in my personal database. These are people I'd met at some point along the line and collected a business card from. It would have been easy for me to say something like, "I'm close enough to the end of my career … [Read more...]
3 reasons why to sell with affiliate marketing
I've struggled with how to reward those who help us sell future ProofPass.com subscriptions. Some of this has to do with ColorMetrix being rooted in an industry that for many years has relied on the dealer model to move product to market. Heck, we even had a fairly successful relationship with … [Read more...]
The day my watch battery died
A little over a week ag while traveling, my watch battery died. I took the watch off and made a mental note to get the battery replaced when I got home. I still haven't and, after about 10 days, have no plans to ever wear a watch again. Being Present I'm a self-centered enough person without also … [Read more...]
Enough with the win-win cliche already
If I hear one more person say that this will be a win-win relationship without taking the time to define win-win, I am going to scream. Having a professional editor, has made me painfully aware of my own overuse of cliches. Some are cute, but plenty of them are just plain stupid and overused. So, if … [Read more...]
Name Those Tweets! Can you predict #shehechat?
We can't quite believe that #shehechat is entering its sixth week! We've been quite pleased with the participation so far and, as you've requested, we're going to announce our topics for tonight's chat ahead of time in this post. However, we have yet another twist for you. Jim and I were talking … [Read more...]
What if you could shorten the sales cycle?
What if instead of it taking six months to sign up a new customer, you could do it in six weeks? Would that be good for your business? At the same time, what if instead of several emails and phone calls, you had little or no direct interaction with your new customer prior to the sale? Would that be … [Read more...]
Moments That Matter
I took the photo included with this post a few days ago while enjoying what worked out to be an about 30-hour mini-vacation with my wife. It's been a busy year, as I reported in the Behind the Scenes Update over on the ColorMetrix blog, and we haven't managed to take the two-to-three-day getaways we … [Read more...]
Photo Book Creation with MixBook
Sure, I'm a color guy; but for this post, it's how I got to be a color guy that matters. I started out as a printer and I still love the smell of ink in the morning. I spent the better part of my teens and early 20s with ink under my fingernails and it didn't bother me one bit. Along the way, I've … [Read more...]
7 ideas for the next step after a product launch
Have you ever reached the end of a project and then realized you aren't actually quite there? Me too. There are a couple of options when you reach this point: Quit or dig in and figure out how to fix or finish the project. You aren't a quitter or you wouldn't be reading this. So what do you say we … [Read more...]
Birth of a Twitter Chat
Today will mark the fifth #shehechat for me and Shelby Sapusek. In our first month here's what we've learned about bringing a Twitter chat to life. In no particular order, here's the good the bad and the ugly: Announce your topics ahead of time. Many people have commented that they set time aside … [Read more...]
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