Over the weekend, I had a conversation with my Twitter friend Ashley Lauren Perez about the aggressive telemarketing techniques of a service brand I respect and to which I subscribe. Ashley had recently canceled her subscription to the brand in question for reasons unrelated to the quality of the … [Read more...]
Paradise by the WordPress Dashboard
The WordPress Dashboard is possibly one of the most powerful, yet misunderstood tools on the entire internet. I say this because left to its own devices the dashboard will become a disorganized mess of widgets installed by your chosen theme and various plugins. I wonder if you even know you can … [Read more...]
How a hobby makes you a better businessperson
Let's begin by defining what a hobby is; and it's going to get tricky right off the bat. Some people consider exercise to be their hobby; but it's not mine. I exercise because I know I have to in order to stay healthy and able to live the life I desire. It's just part of my routine. My hobby - and … [Read more...]
Millions of ideas to write better blog posts
Yes, the title of this blog post was intended to get your attention for two reasons. First, because my friend Chris Brogan has a couple of new products that you might be interested in if that title interested you. Next, because I spent the last hour tracking down links of great free blog topic … [Read more...]
Sales and marketing balance
Finding a balance between the sales and marketing activities of your business can be tricky since many people mistakenly think they are the same thing. Last month, I touched on this topic in The Sales Cycle, which was written after spending six months aggressively marketing my business interests. … [Read more...]
Landing keynote speaking opportunities
If you can't see the video embedded above, please click here to view it on WordPress.tv. What if instead of looking for conferences that had open calls for speakers, you looked for conferences that folks in your personal network had some involvement in organizing? I'd classify this technique as … [Read more...]
Finding your customers online
In last Monday's post, I said I'd offer up some tips for finding your customers online. Following are three broad suggestions to get you started in your quest to find your customers online. Since the tools each network provides change often, I'll focus less on the how-to and more on why these … [Read more...]
How to manage a B2B brand Twitter account
Should a brand have a personality? Don't worry. It's a trick question. All brands have a personality. It's just a matter of the nature of the personality being intentional or unintentional. I've watched the ColorMetrix brand personality (at least on Twitter) go from unintentionally vague and … [Read more...]
Selling and social networks
There are those who will continue to tell you that social networks are a waste of time when it comes to sales and marketing. I'm not one of those people. The tricky part for many in the sales and marketing profession is understanding that social media is simply a communication tool not … [Read more...]
Why there is no easy button for writing
Some writing you do will come together quickly and easily. For example, I suspect I'll push my easy button, and this post will be done inside of 30 minutes. Other posts can take hours and hours spread over days to get right. Let's explore why that is. First, the easy ones Blog posts like this one I … [Read more...]
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