Last week, I learned a relatively new friend had passed away in a tragic accident. I met Ken about eight months ago, and had seen him at least half a dozen times at various Audi Club of Wisconsin events. Ken took the lead roll as a driving instructor for our club and I learned a lot from him about … [Read more...]
The power of preparation
There is a saying: "The devil is in the details." Preparation is about making sure the details don't bite you in the ass when it's your time to shine. The power of preparation is in mastering the details before it's time to explain them to others. You've been granted an audience; honor … [Read more...]
Why keyword research matters if your blog is going to be a business
About a month ago when I shared "Finding the fun by changing direction," I didn't anticipate that part of the fun would be learning the value of performing keyword research before writing a blog post. But half the fun of most journeys is not knowing where they will take you or what you will end up … [Read more...]
Finding the fun by changing directions
Sometimes the activities you love pursuing, writing in my case, become less fun than they once were. When that happens it's time to look for a new direction to take your passion in. Most recently I've published on this site about once a week, and frankly even that has started to be an effort. It … [Read more...]
Be more productive; get the monkey off your back
You know those tasks you keep putting off, that if you just completed would stop being a daily annoyance and draining on productivity? This post is about a willingness to take a break from the day-to-day grind and spend some time on those tasks that will increase your long-term productivity and … [Read more...]
Why professionalism is key to success
Last week's travels included lodging in two Hilton family hotels on the eastern seaboard of the U.S. In both properties, the staff exhibited a willingness to go above and beyond what one would expect to make sure your stay was exceptional. This is an elusive quality that I find difficult to define … [Read more...]
A tale of data vs. information as learned from a journalist
This is a tale about why you want a former journalist in your organization if communication is any part of what you do. And if you aren't communicating, I'd really like to know how you're making any money, but that's another topic entirely. Color Geek Meets Dyed In The Wool Journalist Two years … [Read more...]
Change the world with your 2013 plan
This is my first blog post of 2013 and as I first did in 2011 and then again in 2012, I am sharing the three words that frame my personal and business plan for this year. Two years of watching these three word sketches become reality is proof enough for me that goals and plans unwritten never get … [Read more...]
Why Education is a Marketing Strategy
I sell technical services to folks that typically have limited knowledge of the services we provide. It would be easy to call our prospective customers stupid or ignorant; but that's certainly not the case and is not going to help us sell more of our services. In fact, it would quite likely have the … [Read more...]
The yin and yang of Passion
Any goals you're pursuing that are not driven by passion, I'd argue are not worth pursuing at all. Since passion has many meanings, let's start with this one from the Merriam-Webster dictionary. Passion(emotion): intense, driving or overmastering feeling or conviction In my own words, passion is … [Read more...]
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