If you are a one-person "blog as a business," then it's likely the writing part of the blog is the easy half of the equation for you. For many, the technical side of running a blog can be far more challenging. I've got a tech background and often find this to be the case. My three favorite blogging … [Read more...]
How to speak more by hustling more
It's been a week since we returned form WordCamp Chicago where Shelby Sapusek and I launched the public speaking arm of the She Said, He Said project. In that week, people have begun reaching out to us for help with social media and offering opportunities to speak. So how did we get here? Landing … [Read more...]
How a logo increases your reach and repetition
Conventional marketing wisdom states that you increase brand awareness by increasing the reach and repetition of your marketing message. One of the reasons to blog daily or weekly is to put your personal or company brand in front of potential consumers more frequently. Other ways to increase your … [Read more...]
Blogging and SEO – Jim Says
When I wrote I don't want to turn work off, I discussed how your blog is one of the ways you can build a bigger megaphone to spread your message. Good search engine optimization (SEO) is just another one of the ways to expand your audience. It's quite likely that those who find your blog through a … [Read more...]
Succeed by taking control of the customer experience
Recently, I dined at PrimeHouse in Chicago for the second time. I went back because I remembered that several years ago the experience was far above average for a high-end steakhouse and we even got to visit their legendary Himalayan Salt Room. Most steakhouses get the "steak on a plate and the … [Read more...]
5 WordCamp Chicago Session Takeaways
I'm just back from two information packed days at WordCamp Chicago. After a conference, I try to find time to write down my takeaways. Generally my intention is to act upon the takeaways in a timely fashion. That does not always happen. So, writing this post serves two purposes for me: sharing the … [Read more...]
"She Said, He Said" Live at WordCamp Chicago and Tonight's #shehechat Topics
At the end of this post, you'll find the topics for tonight's #shehechat over on Twitter at 8 p.m. CST. Before we get to those, I'm going to share some thoughts on why I'm so excited that Shelby and I are taking "She Said, He Said" to the next level by doing a live version of our social media … [Read more...]
Why being on Google+ matters to your blog today
Take a look at the image with this post. After only two weeks, Google+ is the number two traffic source for JimRaffel.com. In that same two weeks, I have about the same number of connections on Google+ as it took me several years to reach on Facebook. If you don't want to miss out on traffic to your … [Read more...]
Blogging and Affiliate Marketing
A couple weeks ago, one of my friends made the comment that once he sees an advertisement on a blog, that blog loses credibility in his eyes. It's a fair enough statement, right? Well, what if I told you this individual makes his living selling a product online using affiliate marketers? I was so … [Read more...]
Selling and Social Media
Selling happens in the social media space every day just like selling happens in the face-to-face world every day. Most of the time, people buy things from people not businesses. Sure, at some point, I head over to a website and provide my credit card information to complete a purchase; but that's … [Read more...]
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