The picture with this post is of the shampoo and conditioner containers from a recent hotel stay. My first thought upon seeing them was: "Why are they two different sizes?" As I thought more about that question, it made sense to me on three levels. Maintaining brand identity First, the housekeeper … [Read more...]
Archives for 2011
How taking the train changes your view of the world
I travel; sometimes a lot. I've gotten to and from airports in my own car, limos, taxi cabs, hotel shuttle buses, shared ride buses - you name it, I've done it. Recently in Chicago, I took the Red line to the Orange line which then got me to Midway airport. It's not the first time I've taken a … [Read more...]
Introducing "She Said, He Said" Live Twitter Chat (#shehechat)
Over the last few months, Shelby Sapusek and I have shared our differing opinions on several topics via blog posts on JimRaffel.com. We seldom share the exact same point of view on any topic. That is, after all, what makes the posts fun to read (and write). We've had so much fun with the concept … [Read more...]
On Political Conversations in Social Media – Jim Says
Yesterday, Shelby Sapusek weighed in on this topic which is another in our "she said, he said" series of posts where we weigh in on social media related topics. Today I get the last word. Remember that rule of thumb about what we are not supposed to talk about at a bar with friends? You know, … [Read more...]
On Political Conversations in Social Media – Shelby says
This is another in the "she said, he said" series of posts in which Shelby Sapusek and I share our opinions on social media related topics. As always, ladies first, so today Shelby has her say on political conversations in social media, and tomorrow I'll get the last word. I have always enjoyed a … [Read more...]
Forget the link bait, what's your QR Code scan bait?
By QR Code bait, I'm referring to the text (or tag line) that accompanies the code and encourages the viewer to scan the code. Scanning the code, after all, is a conversion. I like to think of it in terms of link bait. I chose the title "Social Media Favors Chicks Over Dicks" because I wanted you to … [Read more...]
The Teach Others Manifesto
About a year ago, I wrote the "Help Others Manifesto," and it set the tone for how I conducted myself and my business over the last 12 months. Now, it's time to set the tone for teaching others and what I have learned by helping others. Teaching is helping; but with a more directed and specific … [Read more...]
Was it a Jerry Maguire moment?
Early this morning, I woke and wrote a blog post. One of my best ever; if you ask me. Here's the thing: You'll probably never get to read it. Shelby's response upon editing: "Wow, just wow." I've worked with Shelby long enough to know that wasn't a "wow." That was a "hmm" kind of "wow." I read the … [Read more...]
The Project Mentality: Start, finish and then start again
I don't make widgets. Instead, I help create works of art. For me, success is based upon my ability to take an idea from conception to commercialization. I've learned, that at that point, I need to step back and let others take over. That doesn't necessarily mean I let go completely but I certainly … [Read more...]
Social Media Doesn't Work
Nor do cell phones, the internet, email or billboards for that mater. No, really none of it works without a message to communicate. It all comes down to communication. So, if you don't know what to say and when to say it, what's the easiest thing to do? Blame the medium. Stop complaining and start … [Read more...]
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