Here in the United States, we celebrate our Independence Day on the 4th of July. So it seemed an appropriate day to ask you this question: What would you declare independence from in your life right now if you could? For me, the answer is simple. It's fear and indecision. Together, fear and … [Read more...]
Archives for 2011
Promise Marketing is a Better Mousetrap
Awhile back, I was introduced to the concept of "Promise Marketing." Unfortunately, I can't remember her name but the woman who presented the concept owns an agency that works with doctors, lawyers and accountants. These are professions that by and large don't have tangible deliverables they can … [Read more...]
See #shehechat in person on National Social Media Day
Jim and I knew that, no matter what time we picked for our weekly #shehechat, we would sometimes have conflicts. Jim travels frequently and we both have much going on in our professional and personal lives. A couple of weeks ago, we realized we had both signed up to attend an event on a Thursday … [Read more...]
Social Business – Are You Doing It?
Three years ago, I had a pretty solid traditional network. I had about a thousand names in my personal database. These are people I'd met at some point along the line and collected a business card from. It would have been easy for me to say something like, "I'm close enough to the end of my career … [Read more...]
3 reasons why to sell with affiliate marketing
I've struggled with how to reward those who help us sell future ProofPass.com subscriptions. Some of this has to do with ColorMetrix being rooted in an industry that for many years has relied on the dealer model to move product to market. Heck, we even had a fairly successful relationship with … [Read more...]
The day my watch battery died
A little over a week ag while traveling, my watch battery died. I took the watch off and made a mental note to get the battery replaced when I got home. I still haven't and, after about 10 days, have no plans to ever wear a watch again. Being Present I'm a self-centered enough person without also … [Read more...]
Enough with the win-win cliche already
If I hear one more person say that this will be a win-win relationship without taking the time to define win-win, I am going to scream. Having a professional editor, has made me painfully aware of my own overuse of cliches. Some are cute, but plenty of them are just plain stupid and overused. So, if … [Read more...]
Name Those Tweets! Can you predict #shehechat?
We can't quite believe that #shehechat is entering its sixth week! We've been quite pleased with the participation so far and, as you've requested, we're going to announce our topics for tonight's chat ahead of time in this post. However, we have yet another twist for you. Jim and I were talking … [Read more...]
What if you could shorten the sales cycle?
What if instead of it taking six months to sign up a new customer, you could do it in six weeks? Would that be good for your business? At the same time, what if instead of several emails and phone calls, you had little or no direct interaction with your new customer prior to the sale? Would that be … [Read more...]
Moments That Matter
I took the photo included with this post a few days ago while enjoying what worked out to be an about 30-hour mini-vacation with my wife. It's been a busy year, as I reported in the Behind the Scenes Update over on the ColorMetrix blog, and we haven't managed to take the two-to-three-day getaways we … [Read more...]
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