Traveling for business often isn't as exciting or glamorous as those on the outside looking in perceive it to be. There are, however, a few tricks I've learned over the last quarter century to make the most of life on the road. I've snuck in enough fun to more than make up for the missed flights, … [Read more...]
Archives for 2011
Why your Klout score matters
Your Klout score matters for the same reason your bank account balance matters or, for that matter, the level of your car's gas gauge. Klout is a measure of how far you've come in social media and more importantly how far you can go. I'm not one of those people who thinks we should all just get … [Read more...]
Birth of a Brand and She Said, He Said LIVE
When Jim and I spoke at WordCamp Chicago, the only canned part of our presentation was a short history of how She Said, He Said was born. We shared this story with our live audience that day and thought later that it might be fun to share it with our readers too. We’ll do this one in true She Said, … [Read more...]
Why this post is not a rant about traffic court
Earlier today, I walked out of traffic court after accepting a plea deal from the county for a traffic infraction earlier this summer. I really wanted to write a post ranting about how my willingness to pay a higher fine resulted in a zero point parking violation exposes the hypocrisy in the system. … [Read more...]
3 Favorite Blogging Tips and Tricks
If you are a one-person "blog as a business," then it's likely the writing part of the blog is the easy half of the equation for you. For many, the technical side of running a blog can be far more challenging. I've got a tech background and often find this to be the case. My three favorite blogging … [Read more...]
How to speak more by hustling more
It's been a week since we returned form WordCamp Chicago where Shelby Sapusek and I launched the public speaking arm of the She Said, He Said project. In that week, people have begun reaching out to us for help with social media and offering opportunities to speak. So how did we get here? Landing … [Read more...]
How a logo increases your reach and repetition
Conventional marketing wisdom states that you increase brand awareness by increasing the reach and repetition of your marketing message. One of the reasons to blog daily or weekly is to put your personal or company brand in front of potential consumers more frequently. Other ways to increase your … [Read more...]
Blogging and SEO – Jim Says
When I wrote I don't want to turn work off, I discussed how your blog is one of the ways you can build a bigger megaphone to spread your message. Good search engine optimization (SEO) is just another one of the ways to expand your audience. It's quite likely that those who find your blog through a … [Read more...]
Blogging and SEO – Shelby Says
When Jim and I presented She Said, He Said Live for the first time at WordCamp Chicago last weekend, we had an interesting discussion with audience members about blogging and search engine optimization (SEO). We liked the conversation so much that we decided to incorporate it as a topic for this … [Read more...]
Succeed by taking control of the customer experience
Recently, I dined at PrimeHouse in Chicago for the second time. I went back because I remembered that several years ago the experience was far above average for a high-end steakhouse and we even got to visit their legendary Himalayan Salt Room. Most steakhouses get the "steak on a plate and the … [Read more...]
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