It’s time we have a discussion about QR Codes. Like many in the printing and graphic arts industry, I’ve been keeping a close eye on these little gems. I’m starting to see QR Codes everywhere; even in my sleep sometimes. I know it’s a problem. I even have one that’s uniquely Jim Raffel. You’ll find it on my Meet-Meme card. That code will take you to a micro-site that is devoted to me and my online connection points. But how else are QR Codes used?
Virtually instant access to information
On a recent trip to Best Buy, I was comparing several notebook computers. I was going to leave with a new machine for my daughter and wanted to make sure I purchased the best one for her needs. As I walked back and forth between the display models comparing features, I noticed the QR Codes on the display shelf. Once I had it narrowed down to two units I scanned the code of one with my phone and then walked over to the other. Now, I was able to do a side-by-side comparison of features.
Virtually instant access to detailed and specialized information
While my Meet-Meme card contains a great deal of information, it’s nothing compared to the micro-site the QR Code directs you to. And, as you might suspect, the site is mobile friendly. From that site, you can connect with me on several social media channels like Facebook, Twitter and LinkedIn. You can also access a list of websites I feel are valuable.
Print driving eyeballs to the web
While newspapers and news magazines struggle to find their place in the new print world order, specialized printing with QR Codes is taking off. Let’s face it, we want our customers to visit our websites. That’s where we are sharing our story. That’s where detailed specifications about our products and services are. That’s where customers can access self-server features for sales and customer services. QR Codes move your customers from print to the web – simple as that.
Grab an app and give it a try
On my Android phone, I make use of ShopSavvy to scan QR Codes; but that is by no means the only option available to you. Find an app for your mobile device and start scanning those QR’s. Oh, here’s the best part: It’s FREE. You can generate codes for free and you can scan codes for free so you have nothing to lose.