Doing it: The act of taking a project across the finish line.
It’s the most difficult task you will ever accomplish in business.
It’s not because of your own knowledge, skills and abilities; not by a long shot. You know what you are capable of and, while you may push the envelope, you know in your heart and mind that you can finish what you start.
No, the problem is the people around you. The people you love and trust the most will most likely also be the biggest naysayers in your life. It sounds crazy, but it’s the truth and you know it.
So next time a trusted friend or business associate is running something by you, try listening with different ears. Listen for all that is good about the project. Help them focus on the project strengths from your perspective.
Remember, your internal desire for self preservation pretty much dictates you only take on projects you can finish. Does that mean the project will be a financial success? Heck no, but if you give it your all and focus on the strengths of the project, when you are done you will have learned a great deal at the bare minimum. You will also have built something that can be expanded upon and made better next time around. Remember the Apple Lisa?
Doing it requires a great deal of internal drive and motivation. However, even the most motivated lose faith sometimes. Offer an encouraging word. Tell them you know they can do it and it will work. Tell them about the parts of the project that look awesome. Trust me, they already know which parts suck.