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WordCamp Detroit Takeaways

by JimRaffel on November 14, 2011

image of jim raffel and shelby sapusek at WordCamp Detroit

I find it useful to turn notes from attending conferences into a blog post of takeaways. This is not meant to be a roundup of the entire two-day conference. It’s just those things that caught my interest and that I plan to follow up on in the next week or so. I’ve tried to provide attribution where possible, but sometimes I just jot a quick note when I hear something. If you are reading this and think you provided the idea, please let me know so I can go back and add that attribution.

The Takeaways

WP Greet Box plugin: One of the presenters uses this plugin to let visitors who got to your blog from a Google search what other posts on the site they may be interested in. It also offers the opportunity to sign up for your RSS or email feed. As search has become over half the traffic on this blog, I’m planning to take a look at this one; probably as soon as later today.

Edit Flow plugin: During WordCamp Detroit, Shelby and I met Chris Ross, a fellow speaker at the event. After hearing about the way we edit each other’s posts, he suggested we take a look at the Edit Flow plugin that would tighten up and automate our process of getting edited blog posts out the door. I’m looking forward to taking a look at this one soon as well.

Test the so called SEO rules: During the Saturday evening after party, I had a long conversation with another attendee (who’s name sadly escapes me) about Search Engine Optimization (SEO) among other topics. The big takeaway for me is to not trust all the so-called SEO rules we hear about. In his case, he’s done testing that shows Google does not always truncate your meta title at 50 or 60 characters. The lesson for me is that if something matters to you, do your own testing. Trust your own results and not those of the so-called experts.

GD Star Rating plugin: During a presentation of the funny site MayerFace.com, I thought of some fun uses for this plugin. I probably won’t use it on this blog, but for some projects I have in the back of my mind.

Malartu.org: This is just plain cool. A bunch of college professors got together to change education from the inside out. I love that they are doing this as a nonprofit. It sure seems to me that their motives are pure and I wanted to all I could to help get the word out. Education at all levels is broken and probably best fixed by those on the inside who care.

WordCamp Detroit was the third WordCamp I’ve attended and I have no plans to stop anytime soon. The WordPress community is focused on what matters, helping each other and delivering solutions that work.

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3 Favorite Blogging Tips and Tricks

by JimRaffel on August 9, 2011

image of backupbuddy

If you are a one-person “blog as a business,” then it’s likely the writing part of the blog is the easy half of the equation for you. For many, the technical side of running a blog can be far more challenging. I’ve got a tech background and often find this to be the case. My three favorite blogging tips and tricks learned over the last several years from the technical perspective are listed below.

Self-host

Don’t trust your content to anyone. Over the last couple of years, I have written frequently about the importance of owning and controlling your media creation home base. For most of us, this means your blog. Find a reliable hosting company like Rackspace (not an affiliate link) and install your own WordPress platform from WordPress.org.

It may seem like a great deal of extra work when compared with signing up for a WordPress.com account, but the advantages far outweigh the time trade off. The rules/terms of service on WordPress.com, Google+ or any other content platform can be changed overnight resulting in the rug being pulled out from under your home base. For more information on self-hosting, take a look at the 21 days to a (better) blog series from last year.

Tack control of and own your backup process

Recently, I was upgrading this blog to the most current WordPress release, which is normally, an uneventful process, well, until it isn’t. After completing the upgrade, I had no site. Entering the JimRaffel.com address resulted in a blank white page without even an error message. After uttering a few expletives, I remembered that I was using the BackupBuddy plugin.

I did a little digging online for the BackupBuddy documentation. Once I found it, I read it carefully a couple of times and then followed the rather simple step-by-step instructions. In less than an hour, I was back up and running. There are many ways to back up a WordPress site and the real key here is to select a method you own and control. My backups end up in three places: on this server, off on a cloud drive and on my local hard drive.

Just think of your backup solution as insurance. You want to buy it from a reliable company that stands behind the product. I won my BackupBuddy (affilate link) subscription at WordCamp Phoenix, but won’t hesitate to renew when the time comes.

Be a webmaster

Google tools for webmasters is a free service all serious blog owners should be using. You will be able to track which search terms are most effectively bringing traffic to your site. You can also track site problems like pages not found and problems with how quickly your site loads. Basically, it’s a peek under the hood of the super secret Google algorithm.

Google also has a great support page for webmasters. I’ve been spending some time on this page recently and am finding Google to be a great source on optimizing your site for search engines. Imagine that. Make sure to take a look at the “Search Engine Optimization” guide you can find on the support page. It’s a PDF so you can print it out and read it anywhere.

Over the last few years, I’ve learned that my blogging business just begins with the writing. It’s the under-the-hood technical tips and tricks of running and managing a site that has turned this into a revenue generating venture.

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Blogging and SEO – Jim Says

August 4, 2011
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When I wrote I don’t want to turn work off, I discussed how your blog is one of the ways you can build a bigger megaphone to spread your message. Good search engine optimization (SEO) is just another one of the ways to expand your audience. It’s quite likely that those who find your blog [...]

Blogging and SEO – Shelby Says

August 3, 2011
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When Jim and I presented She Said, He Said Live for the first time at WordCamp Chicago last weekend, we had an interesting discussion with audience members about blogging and search engine optimization (SEO). We liked the conversation so much that we decided to incorporate it as a topic for this week’s #shehechat (Thursday, 8 [...]

How Premise by CopyBlogger helps build great landing pages

April 1, 2011

This is the first co-authored post by Jim Raffel and Shelby Sapusek. Together, we’ll give you some insight on why we chose the WordPress plugin Premise (affiliate link)from Copyblogger to design the ColorMetrix User Group Meeting landing page, what we liked about it and some advice from our experience with it. To fully understand this post, [...]

Establishing Online Authority

December 7, 2010

After presenting Selling at (and to) a Higher Level for the first time last week, many of the audience followup questions centered around establishing online authority. I’m going to run through the steps I have used to increase traffic on this site, over at ColorMetrix and on Qip.com, which we recently sold for tens of [...]

Scribe SEO New (beta) Feature Review

August 23, 2010

Scribe continues to  be an important tool in the quest to improve my writing and I have been using the service since February of this year (before they even had an affiliate program which I am now a participant in). I suspect many users, like me, utilize Scribe through the WordPress plugin. So, until the new features go live they [...]

Scribe SEO Copy Writing Made Easy

May 8, 2010

I’ve written about the Scribe SEO copy writing tool before. It’s a great service put out by Brian Clark founder of CopyBlogger and numerous other successful ventures like Third Tribe Marketing and the Thesis Theme. Over the last few months the early adopters of Scribe have helped identify the rough edges and the development team [...]