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WordPress Enhancement Cyber Monday Picks

by JimRaffel on November 28, 2011

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This is post 674 since I started blogging in July of 2005. For all of those 674 posts, I’ve depended on the WordPress platform to power JimRaffel.com. I’ve watched WordPress grow into the feature-rich, community-supported, open source solution it is today. As great as WordPress is, if you’re goal is to run your blog as a business, premium tools have become a virtual necessity. So before you spend your entire Cyber Monday budget, consider investing some of that cash back into yourself and your blog.

Two old friends and one welcome addition to the family

Scribe SEO Optimization – I’ve used Scribe since February of 2010. I signed up during the first week that the service was publicly available. While the first couple of days were a little bit rocky, I could see the value of the service almost immediately as I wrote in “Scribe Improves Site Traffic.” That improvement continues. A review of the last 30 days of site traffic compared with the same time period two years ago (pre-Scribe) shows a 538 percent increase in search engine generated traffic. That’s 650 new visitors a month that are now navigating to this site partly thanks to Scribe SEO. Scribe subscriptions start at $17 per month and you can find out more on the Scribe SEO site (affiliate link).

StudioPress Genesis Theme – This is the new addition to the family. Over the last year, I’ve watched the sites of many friends move to the Genesis Framework and away from the Thesis Theme that powers this site and several others I control. I decided to finally get on the bandwagon after seeing their Cyber Monday deal. We’re working on redesigns for several sites over the next few months so the timing makes sense. I like what I see so far and don’t expect the transition to be overly painful. For now, I went with the Framework and one child theme because until 7 p.m. CST today that bundle costs less than $60. You can also go nuts and spend $224 to get the Genesis Framework and all the child themes now available, as well as all future child themes. For a one-time fair and reasonable investment, you will have access to everything they have to offer for all your sites. Head on over to the StudioPress site (affiliate link) for more detailed information. To take advantage of the special pricing, you need to use the promo code: THANKS when you check out!

Premise Landing Page Creation - We have only used Premise to create a few landing pages up until now, but that pace will increase in 2012. I’m also in the process of using Premise to mock up a page I’ll later have someone code as a standalone page for one of our ColorMetrix product sites. The tool is powerful and easy to use. The included image library is worth the one-time price all on its own. If you plan to do anything with landing pages, then the current sale pricing (again until 7 p.m. CST today with the promo code: THANKS) should make this a no-brainer at $95, which is a $70 savings. Here is the Premise site (affiliate link) where you can find out more.

These are my Cyber Monday recommendations for my friends in the WordPress community. These products are not going away so there is no urgency unless you are ready to make a decision and would like to save a few bucks. If you are ready, I’d act right now before your Monday gets away from you and you miss out on the specials. Once again, the promo code for the Genesis and Premise specials is THANKS at check out.

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Blogging and SEO – Jim Says

by JimRaffel on August 4, 2011

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When I wrote I don’t want to turn work off, I discussed how your blog is one of the ways you can build a bigger megaphone to spread your message. Good search engine optimization (SEO) is just another one of the ways to expand your audience. It’s quite likely that those who find your blog through a search engine would never have found you another way.

Blogs are meant to be read

Unless your blog is a journal, you should write each post with the intent to have as many people as possible read that post. The more great posts you write, the more word will spread that you have a blog worth reading. The amount of traffic your blog has is one of the factors Google considers when assigning authority to your blog. A blog with greater authority will normally rank higher in search results, or at least that’s the way it seems to me. So if good SEO practices get more people to your blog and that increases your authority further yet, it just makes sense to learn about it right?

Well thought out SEO works while you sleep

People are searching the web 24/7/365, and that means that if you take the time to get your SEO right, it’s working all the time to bring more traffic to your site. That doesn’t mean you should write your posts strictly with SEO in mind. I write for humans in my voice first, then let Scribe (Shelby discussed this in yesterday’s post) suggest minor tweaks that will improve SEO and make the content here more appealing to the Google search algorithm.

SEO is a school of continuing education

Be warned that once you go down the SEO path, you will either love it or hate it. Now that I am finally beginning to really understand search after a year of studying it, I love it. In fact, writing this post encouraged me to investigate SEO for WordPress categories. Scribe SEO doesn’t directly help in this area, but what I learned from Scribe allowed me to properly fill in the SEO-related fields for both the She Said, He Said and Double your htc EVO battery life categories.

Writing a post represents about half the time I invest in that post. The balance is spent preparing the post for publication. This includes finding an image, editing and, yes, SEO analysis, which includes picking a category and tags for the post. There is more to blogging than just writing and SEO is a big part of what’s left when you are all done with the writing.

Tonight’s #shehechat topics:

By the way, we are going to be Ustreaming live from AJBombers in downtown Milwaukee again tonight. If you can’t join us in person, you can watch us here live.

We also have a special guest tonight. The wonderful Robin Schooling will be joining us this week. Robin left Milwaukee to take on the role of vice president of human resources for the Louisiana Lottery Corp. She’s going to be in Milwaukee and we thought it’d be fun to meet her for burgers, beers and a little #shehechat. In honor of Robin joining us, the first of tonight’s topics is dedicated to her.

Tonight’s #shehechat topics

1. Should HR control its employees’ social media voices?

2. How to handle SEO on your blog.

3. Is it okay to use bad grammar in social media?

Updates on #shehechat

  • “She Said, He Said” has its own page on this site now. You can check it out here.
  • We took “She Said, He Said” live onstage for the first time at WordCamp Chicago on July 30. We had a blast and we hope to be sharing our presentation video soon. Stay tuned!
  • Read some of our past “She Said, He Said” blog posts here.

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