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Win a Scott Stratten UnTour UnParty Milwaukee Ticket

by JimRaffel on November 12, 2010

The UnBook UnTour promoting the release of Scott Stratten’s new book will be stopping in Milwaukee next Thursday, November 18th. While I’m thrilled to say I have an Unsponsor Top Level ticket (now sold out) I am also sad to say I will be out of town on business and unable to use the ticket. This is where you come in.

Image of Scott StrattenHow to win my ticket

  1. Double check all the details on the Scott Stratten UnTour UnParty Milwaukee page and make sure you can attend the event.
  2. Leave a comment on this post with your favorite piece of UnMarketing advice from Scott. A brief explanation of your reason why it’s your favorite will help you when I judge the entries.
  3. After you leave your comment click on the Newsletter Sign-up above and signup for my email newsletter. Try and use the same email associated with your comment. While I have other ways to match the two up you’ll be making my life a little easier. Thanks in advance for that.

That’s all there is to it. Enter before 5pm Central time on Tuesday November 16th to be considered. I’ll let the winner know via email before I hit the hay on Tuesday night. I will also post the winner here so you will know you have not won and will still have time to buy a ticket. It’s going to be a great event and I’m sad I won’t be able to attend.

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Human Networking 2.0

by JimRaffel on May 26, 2010

In the social media community we talk about having an audience of one. I see Human Networking 2.0 as having an audience of “one at a time.”

Twitter Friends of RaffelTwitter is just talking and Scott Stratten reminded us of that recently, at the #unGeeked conference. I conduct myself the same way on Twitter, Facebook and LinkedIn as I do in face to face communications. Notice I didn’t say in real life (IRL) because I feel all the social media platforms are real and make up human networking 2.0.

Human networking 2.0 is the confluence of the on-line and off-line worlds. The Translator (great blog) team and specifically Mark Fairbanks have me thinking a lot about how the on-line and off-line worlds meet. Consider, I’m typing this while sitting with the Translator team during their lab hours. The conversations go way beyond a 140 characters but are no more or less real than what happens on-line.

Anywhen becomes possible because of human networking 2.0. By being able to have conversations that transcend time and space using tools like Google Wave (finally out of beta and anyone with a Google account can now use) we extend the power of communication, not limit it. I’m working on a project now that spans time zones even when we are all at home. Google Wave keeps it moving.

Job hunting and hiring change too. Today I had coffee with a friend who starts a new job in a few days. She found the job via Twitter. Yes, really. A few DM’s, cups of coffee and a peek at her LinkedIn profile(by the employer) later and she has a job. It was that simple because by looking at her Twitter stream the employer already knew about her.

What you do on-line is real. Human Networking 2.0 will only continue to grow. The other end of a Twitter @ message or DM is not a computer or mobile device. No, it’s another human. That’s why our ColorMetrix brand twitter handle does not interact much if at all. We move those conversations to our personal accounts then the person knows they are dealing with a human.

I define my overall networking strategy as human networking 2.0, how do you define yours?

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Amazing Content Means Taking a Stand

May 20, 2010

During the #unGeeked conference last week I was able to capture Scott Stratten (@unmarketing on Twitter) thoughts on the craziness of book endorsements. Scott takes a stand. Here we have a man about to have his first book published and he takes on the publishing establishment by having a whole chapter in his book about [...]