November 19, 2010
On Thursday December 2nd I’ll have the privilege to share my newest presentation: Selling at (and to) a Higher Level with the Waukesha County Business Alliance – Sales Club (a network of sales professional). I’ve also secured two free tickets and discounted admission for any of you who would like to attend (details on both [...]
September 21, 2010
The unsolicited customer testimonial is both social capital and brand equity. Two of the most valuable forms of capital, that while not economic, can be leveraged to achieve significant economic gains. Getting unsolicited customer testimonials It’s really easier than you think. When you are doing good work people will recognize that fact. All the testimonials [...]