by JimRaffel on December 2, 2010
Take a look at my “headline” which is the text below my name in the image above.
Many folks I know just put their title in that space. I think that’s a mistake. It’s probably the most read part of your profile. Heck, they call it a headline because like a newspaper headline your goal with this text is to draw in interested parties.
At one point I’m fairly sure Linkedin called this field “Title” or sometime along those lines which is why yours may in fact be your title. As you can see they now call it Professional Headline. Why not go back and edit yours to draw in those types of individuals you would be interested in working with. Linkedin is after all a professional network.
That’s my favorite Linkedin tip, what’s yours?
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by JimRaffel on November 13, 2010
Earlier this year I wrote Personal/Professional blur and perhaps it was a more politically correct way of saying that I don’t want to turn work off – ever. If you’re not the same way, I am perfectly fine with that. What got me thinking about this topic again is the following question from the idea box:
“Question: would you be blogging if you didn’t have something to promote? ie; your business, your speaking engagements, etc? Would you blog for the pure idea of sharing ideas with the world for the greater good?”
There are about one hundred ways I could answer the above question and they would all be technically right. For example, more than a few times in the last year the posts on this blog, including why you should help save #teecycle tonight guest post by Sue Spaight, have had nothing to do with promoting me. Conversely, if I had not built an audience here with the purpose of promoting my business interests, those posts would not have been exposed to nearly as wide an audience.
I don’t want to turn work off and for me writing is the doing part of thinking. That means what I’m sharing here is pretty much what’s on top of my mind on the day I write the post. My first goal really is that the post be useful to you. If in being useful the post also promotes who I am and what I do, even better.
The world’s problems are infinite and my time is finite. The best way I can help is to build the biggest megaphone I can here. That megaphone will do two things. First, it will allow me to be more successful, which in turn allows my wife and I to direct more time and resources to charitable causes we feel strongly about. Second, it can provide a platform for guest posts like Sue Spaight’s.
Simply put, I never want to turn work off so I can continue pursuing the projects I am passionate about and supporting the causes I feel need supporting.
Photo Credit
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