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Linkedin: Think Corporate

November 5, 2010

Linkedin is not Facebook and it’s not Twitter. Its the community of the corporate world and when in Rome….. While I sometimes get downright goofy on Twitter on Linkedin I’m all business. On Facebook I’ll post a funny picture or link to a video. For me, Linkedin is really not the place for that. On [...]

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The Customer Testimonial

September 21, 2010

The unsolicited customer testimonial is both social capital and brand equity. Two of the most valuable forms of capital, that while not economic, can be leveraged to achieve significant economic gains. Getting unsolicited customer testimonials It’s really easier than you think. When you are doing good work people will recognize that fact. All the testimonials [...]

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Wisconsin Publishers’ Production Club

September 15, 2010

On September 21st I have the distinct pleasure of moderating the Social Networking Strategies meeting for the Wisconsin Publishers’ Production Club (WPPC). The meeting will be held at the Country Springs Hotel in Pewaukee, and I would love to see as many of my Southeastern Wisconsin printing and social media friends as possible. This year [...]

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Keep putting yourself out there

September 4, 2010

You don’t know who’s watching or when. So….. Keep posting on your blog. Keep updating your Facebook status. Keep engaging on Twitter. Keep working to understand Linkedin. That’s my social media “plan” in four easy steps. Over the last year the size and quality of the network these four activities have allowed me to grow [...]

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Use as Many Channels as You Can

August 18, 2010

I recently learned that all four of my siblings and my mother read this blog on a regular basis. This is especially strange to me not only because I am the youngest of the bunch but because of how they each find their way here. Small Sample….but. I was a little surprised that Mom and [...]

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Linkedin: Finding the Full Value of the Ecosystem

August 13, 2010

I know plenty of people (myself included) who struggle to find the value of Linkedin. My gut tells me there is plenty of value there and I have found several small pockets of success already. The goal now is develop a more complete understanding of the entire Linkedin ecosystem and how to maximize the benefit [...]

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Ideas + Discipline = Success

August 12, 2010

“How do you pick which idea to write about” and “how do you write every day” are the two most common blogging questions I am asked. They are great questions, because you need the ideas and the discipline to write regularly in order to achieve blogging success. First, the ideas. Now that I have developed [...]

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Inner Circle of Friends

August 2, 2010

I’ve got this friend named Twitter, she’s pretty much awesome. Even awesome friends push you away sometimes. It’s OK, she’s in my inner circle of friends and in no time we’ll be best buds, hanging out together again. While Twitter and I “take a break” I’ve got this other friend LinkedIn. Oh my gosh he [...]

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Small Business B2B Social Media Platform

June 23, 2010

The community that grows on your blog will be yours, not one of the social networks who can (and do) change the rules at a moments notice. … Just add a few friends and associates you trust who you can ask for feedback about your profile as you build it.

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Human Networking 2.0

May 26, 2010

In the social media community we talk about having an audience of one. I see Human Networking 2.0 as having an audience of “one at a time.” Twitter is just talking and Scott Stratten reminded us of that recently, at the #unGeeked conference. I conduct myself the same way on Twitter, Facebook and LinkedIn as [...]

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