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Small Business B2B Social Media Platform

June 23, 2010

The community that grows on your blog will be yours, not one of the social networks who can (and do) change the rules at a moments notice. … Just add a few friends and associates you trust who you can ask for feedback about your profile as you build it.

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Human Networking 2.0

May 26, 2010

In the social media community we talk about having an audience of one. I see Human Networking 2.0 as having an audience of “one at a time.”
Twitter is just talking and Scott Stratten reminded us of that recently, at the #unGeeked conference. I conduct myself the same way on Twitter, Facebook and LinkedIn as I [...]

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Planning the Social Media Way

May 22, 2010

Planning sales “events” with social media while similar to the traditional sales model is not the same. During the #unGeeked conference last week I got a glimpse of the HubSpot social media sales funnel.
Sales will always be about the funnel. What changes is how the funnel gets filled and in my case how the sales [...]

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Life at a Conference the Real, Authentic and Sustainable way…

January 20, 2010

If you follow me on Twitter you know that recently on a moment’s notice I spoke to about 150 people on the topic of social media…what follows are my speaking notes….
1. I am Jim Raffel and most of you know me as a “color guy,” after all, my company ColorMetrix does sell the best color [...]

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