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Why being on Google+ matters to your blog today

July 27, 2011
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Take a look at the image with this post. After only two weeks, Google+ is the number two traffic source for JimRaffel.com. In that same two weeks, I have about the same number of connections on Google+ as it took me several years to reach on Facebook. If you don’t want to miss out on [...]

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Geolocation: The Ulitimate Loyalty Card?

July 19, 2011
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Geolocation isn’t going away, so what will it become and where will it fit in? In February of 2010, I was interested in the technology. It was relatively new and Foursquare was making it fun to give geolocation a test drive. My friend Joe Sorge even created an event around earning the Foursquare Swarm Badge [...]

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How do you incorporate Google Plus in your blogging strategy – Jim Says

July 13, 2011
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I decided to jump in the Google Plus (G+) waters fairly early. Based upon Google’s two recent failures in the social space, Buzz and Wave, this was a relatively risky use of my time to learn and grow with the service through its beta and limited invitation period. It’s been a good decision as I [...]

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Obsolete social media networks – Jim Says

July 7, 2011
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Yesterday, Shelby covered this topic and I must say by and large I agree with her. I know, where’s the fun in a “She Said, He Said” topic when we agree? Well, sometimes it’s more about different perspectives and I think this is one of those times. While I agreed on the word “obsolete” when [...]

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How social media success resulted in Google sitelinks

March 21, 2011

Have you noticed that some Google search results include a listing of sitelinks immediately following the main search result. In the Fall of 2009 when I began rebuilding the ColorMetrix site, I remember wondering how I could get our site to show up as it now does in the image above. The answer I found [...]

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Changing Business Processes

January 13, 2011

As I closed out my 2010 bookkeeping over the last two weeks, I realized I had done something right about 12 months ago. As I tallied my business auto miles and out of pocket cash expenditures for the year, the process was going much faster than the previous year. I had made two business process [...]

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Selling at (and to) a Higher Level

November 19, 2010

On Thursday December 2nd I’ll have the privilege to share my newest presentation: Selling at (and to) a Higher Level with the Waukesha County Business Alliance – Sales Club (a network of sales professional). I’ve also secured two free tickets and discounted admission for any of you who would like to attend (details on both [...]

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Content marketing scales

October 29, 2010

Make no mistake about it, this blog is a marketing platform. While there are times when I write for my (mental) health even that ends up being marketing, of a sort. Best of all the marketing I do here and the marketing you do when you create content can scale exceptionally well. Especially when compared [...]

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18 Useful WordPress plugins

October 11, 2010

Recently while speaking at the Central Wisconsin Social Media Conference I was asked by Jim Carlson for a list of the WordPress plugins I use. I figured as long as I was taking the time to pull the list together I may as well share it with you as well. The link included with each [...]

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Scribe SEO New (beta) Feature Review

August 23, 2010

Scribe continues to  be an important tool in the quest to improve my writing and I have been using the service since February of this year (before they even had an affiliate program which I am now a participant in). I suspect many users, like me, utilize Scribe through the WordPress plugin. So, until the new features go live they [...]

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