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Let’s chat about the Google Reader changes

by JimRaffel on November 16, 2011

image of new google reader

This is another in our She Said, He Said series. Our #shehechat happens on Twitter at 8 p.m. CST Thursday. Be sure to return tomorrow for Shelby’s viewpoint on this issue and our topics for our chat!

Google Reader is a powerful tool that lets you access the power of Really Simple Syndication or RSS. Back in 2006 when I wrote “On RSS Readers,” I had only a vague understanding of how useful and powerful this technology could be. Back then, I chose a different reader based upon the recommendation of a friend. A couple of years ago, I switched to Google Reader because it’s cloud-based and I can access news and blog streams from almost any web browser. So when Google made some significant changes to Reader recently, like many, I was initially concerned. After all, Facebook and Klout have taught us that not all change is good.

So, about those Google Reader changes …

I’ve never been or plan to be a Reader power user. Therefore, these observations will be “typical user” focused. So far, I find the changes to be positive. The new look and user experience of Reader matches that of the revised and revamped Gmail interface I have access to in one of my mail accounts. I’ve also experienced this look and feel in Calendar and can’t wait for my Google Apps email accounts to get the new look. However, why do I think I like it more?

Somehow Google has managed to make everything seem bigger yet I don’t feel like there is any less valuable content or control of that content on the page. I’m getting older and larger type spread out a bit is easier for me to read. The image with this post shows you a couple things about the way I like to use Reader. First I organize the blogs, news and search feeds I follow into folders. Those folders make scanning for specific topics when I only have a few minutes easier. The image also includes a post I added a Google +1 to and then prepared to share on Google+.

It only makes sense that Google begin to bring all the best of their technology closer together. This tight integration with sharing on Google+ is just one more reason I don’t see that social network going away. It won’t be long before you need a Google+ account to fully utilize search functionality. It’s clear you already need one to leverage the ability to share awesome content from Reader your Google+ stream.

Not all change is good, but I like these Reader changes

I love change and it’s one of the ways you stay young mentally. That’s not to say all change is good, but each change should at least be looked at and evaluated. My mom has been retired for several years, yet keeps her MacBook Pro up-to-date and is active on Facebook with the family (that might be why I behave so well on that network). She uses her phone to text and will probably switch to an iPhone when her contract is up. She doesn’t always love the new technology, but she works with it to keep her mind young. She’s on to something and I suggest that before you dismiss changes you don’t like, take some time to evaluate and understand why.

That’s my long-winded way of saying I took the time to read several articles about the new Google Reader and then dove in myself to form my own opinion. While it’s not perfect, it’s an improvement over what I had before. Forward progress is good enough for me. Also, sometimes forward progress means we leave old things behind such as the share and like buttons in Reader as we do now with +1 and by sharing to Google+.

This whole topic was born out of a conversation with our friend Adam McCrimmon during last week’s #shehechat. In addition to this post, you will want to read his post – Google Reader – Part 1: Information Addiction before jumping into the the chat tomorrow evening. Tomorrow, Shelby will jump in with her two cents on the topic and give you the list of topics for the chat.

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I spend a pretty fair amount of time in the social media universe. While I spend time talking with folks through digital mediums, I also spend time talking to people in the face-to-face realm. So what happens when your face-to-face time increases and, as a result, your access to the digital world is diminished? If you’re a blogger, then the limited digital time you have should be devoted to your blog.

Be selfish with your time

Over the last several months, I’ve found myself in a cycle where finding time to write four times a week is tough. When I think about that a year ago I somehow managed to post seven times a week, I’m surprised by this situation. So I’ve been thinking about how I can make more time to write. It’s important to me to find a solution because, as a blogger, this site is the center of my social media universe.

As I thought about it, the answer became clear. Get rid of some social media networks completely and spend less time on others. Earlier today, I took action and completely eliminated the following three sites from my life:

  • Empire Avenue – It’s a  gamification of popularity that treats your social media personnel like a company in a stock market. I spent a few hours there over a several-day span months ago. Then for the last several months, I deleted the spam they emailed me each day. Today, I fixed that and removed my account and revoked their access to my Facebook account.
  • Klout -This is an attempt to measure influence in the social media space by attaching a score between 0 and 100 to you. Even though I’ve written flattering posts about the service in the past, this post helped changed my mind after the most recent round of algorithm changes. I still believe there was real hope and promise for what Klout could have been when I got interested during BlogWorld last fall in Las Vegas but the service just didn’t live up to that promise.
  • Triberr – This is a network for mutual sharing of blog posts that perhaps I just never really understood. I hear they are making changes to fix a few things; but I just don’t have the time. I share posts I find in my RSS feed and the folks I followed in Triberr are there anyway.

That’s just the beginning of the trimming. I suspect that by paying attention to my spam email several more sites will go by the wayside shortly. The point is to remove distractions from your social media presence and focus on where you can make a difference and be the most useful.

Selfish doesn’t mean ignore people

My goal is to have more time to blog effectively and then be more engaging with the social media channels in which I choose to remain active. You’ll still find me on Twitter, Google+, Facebook and even Foursquare when I am traveling. While I don’t think any of these networks are perfect, I find them all useful for different parts of my personal and professional life. When I’m pressed for time, you won’t find me on any of these networks as much but you will find my posts here.

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