Idea Germination – Birth of SheHe Media

January 13, 2012

What’s an idea really worth? Honestly, it’s worth two cents or less; unless you are willing to incubate the idea and give it a chance to germinate. Then if the idea still has your interest and, more importantly, the interest of others, the idea might be worth a few bucks. Now are you ready to [...]

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Why gathering meaningful customer survey results can be tricky

January 12, 2012

Businesses supposedly use surveys to improve their service and product offerings all the time. The question is just how accurate are these surveys? For example, an international hotel chain recently asked me to complete a survey about their frequent stayer program of which I am a member. Here’s an excerpt of that email request to [...]

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Humanization of Social Media – Shelby’s Experience

January 11, 2012

If you’re wondering why we are posting our “She Said, He Said” series a day early this week, it’s because we are beginning a transition that will move “She Said, He Said” to a new website under our new venture SheHe Media. We will unveil the website during #shehechat on Twitter, which will occur at [...]

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Humanization of Social Media – Jim’s Experience

January 10, 2012

Why yes, we are posting our “She Said, He Said” series a day early this week. We are beginning a transition that will move “She Said, He Said” to a new website under our new venture SheHe Media. We will unveil the website during #shehechat on Twitter, which will occur at its normal time this [...]

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Building a blog post

January 9, 2012

Building a blog post is a process – just like any writing project – with the possible exception of keeping a journal. If you only write one or two blog posts a month, it’s probably not as critical to have a content creation strategy in place. On the other hand, if your goal is to [...]

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How social media engagement wrote a blog post

January 6, 2012
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Every now and then, cool and amazing things happen when you least expect it. Earlier this week, I was having a conversation about politics with my friend Michael Josefowicz. Michael has retired from the graphic arts and printing industry, which I still call home. Our conversations are always spirited and respectful. Those conversations are pretty [...]

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Is 2012 the year of social media fatigue? – Jim Says

January 5, 2012
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Yesterday, Shelby shared her thoughts on social media fatigue. Today, it’s my turn. This week, our #shehechat on Twitter will focus on this topic as well. The best way to prepare to join us at 8 p.m. CST tonight is by reading both this post and Shelby’s. My one word answer to the question in [...]

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Is 2012 the year of social media fatigue? – Shelby Says

January 4, 2012
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Welcome to the first post of She Said, He Said in 2012! Social media fatigue will be our blog post topics this week as well as our discussion for #shehechat on Twitter at 8 p.m. CST Thursday. Also, make sure you check back tomorrow for Jim’s view. The other night, I was watching a TV [...]

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Why the personal branding labels you choose matter

January 3, 2012
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Business owner, blogger, speaker, and gadget lover That’s what the about page on this site and most of my social media profiles told you about my personal brand until recently. Businessman, writer, public speaker That’s what those same sources will tell you about my personal brand today. Why the difference isn’t so subtle Business owner [...]

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The 2012 Plan

January 2, 2012
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Planning works. A year ago, I shared The 2011 Plan and last week I shared the success story of that plan when I wrote “How to make what you write come true.” Finding a planning method that works for you is, unfortunately, not so easy. I’ve settled on a method that combines Chris Brogan’s three [...]

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